What do newspapers do with press releases

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PR professionals send reporters press releases to propose possible story ideas. One of the most important things is to tailor your press release to the intended target audience. Include the most newsworthy and important information at the top of your press release. Avoid jargon , technical language and acronyms - everyone in your company may know what the terms mean, but the general public or journalist might not.

Ask yourself: does this make sense to someone who knows nothing about the back story? Community health education and promotion: A guide to program design and evaluation. Schust, ed. Breitrose, P. The Grantsmanship Center. League of Women Voters of the United States.

Getting into print, Washington, DC. Media Alliance Community Media Project. Media how to notebook. Wallack, L. Media advocacy and public health.

Skip to main content. Toggle navigation Navigation. Communications to Promote Interest » Section 3. Preparing Press Releases » Main Section. Chapter 6. Chapter 6 Sections Section 1.

Developing a Plan for Communication Section 2. Using Principles of Persuasion Section 3. Preparing Press Releases Section 4. Arranging News and Feature Stories Section 6. Preparing Guest Columns and Editorials Section 7. Preparing Public Service Announcements Section 8. Arranging a Press Conference Section 9. Using Paid Advertising Section Creating Newsletters Section Creating Posters and Flyers Section Developing Creative Promotions Section Plan far enough ahead.

If you want a reporter or photographer assigned to an event, give the assignment editor enough time to schedule a staffer.

Just as you do for your business, a newspaper schedules employees in advance. Last-minute assignments are reserved for news of vital interest to an entire community. Type -- do not write by hand -- your release in a professional manner. Spell words correctly, keep the release to no more than words, put the most important information first and the least important information last, which journalists call the inverted pyramid writing style.

Cover the basics of who, what, when, where and why. Double-check times, locations and phone numbers for accuracy. Do not make outrageous or unverifiable claims about your product or business.