Therefore the user is already engaged with Netflix and using the corresponding app on the second screen. The potential addition, yet to be announced, is a shop-while-you-watch concept. In addition to the supplementary content for the viewer, this will open an additional revenue stream for Netflix. This could present as an interesting case study for Australian FTA broadcasters for their future advertising business models, which appear to not be as successful as they once were.
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You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices. Who Uses Us. B2B Publishing. Business Visionaries. Hot Property. Times Events. Times Store. Facebook Twitter Show more sharing options Share Close extra sharing options. Watching something on telly is one thing, but the conversation around it on social media such as Twitter and Facebook is pushing the way in which we consume TV content to a whole other level.
The main thing that I am not sure about is how people will use zeebox on top of some of the social channels like Twitter and Facebook that they are already using. I feel that this area of content sharing and discovery is still at its early stages and that it will get more and more sophisticated over time.
You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. These are nevertheless the competitors that Beamly is targeting in , even if its rivals from a couple of years ago — GetGlue, IntoNow and Viggle for example — are still also around in varying forms.
None have truly set the TV world alight, it's fair to say, despite or rather because of the well-established pattern of people chatting about TV using more general social apps like Twitter and Facebook. Two years ago there was a large amount of hype where companies got funding, and have since been bought out," admits Rose. I don't think anyone's got it right yet, but it's maturing. This article is more than 7 years old. Zeebox has rebranded itself as Beamly. Photograph: PR.
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